Barrymore Hotel to be one of Zipcar’s new Downtown Tampa hubs


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TAMPA FL: The Barrymore Hotel Tampa Riverwalk announced today that they will be home to one of downtown Tampa’s newest Zipcar locations, with two Zipcars on-site. Now, when you stay at The Barrymore in downtown Tampa, renting a car only for a few hours or for the entire duration of your stay just got a lot easier.


“The Barrymore is extremely excited to be one of this innovative company’s first downtown locations, bringing more transportation options to the city center and beyond with ease,” stated Larry E. Collier, Jr., General Manager of The Barrymore Hotel Tampa Riverwalk. “We know our guests want the most convenient and hassle-free way to enjoy their visit and we believe Zipcar’s product offers just that.

As an environmentally-conscious business, we appreciate that car-sharing programs can reduce the amount of personally owned vehicles on the road, the demand for gasoline and pollution in the air we breathe.”

zipcar logoZipcar can be described as a “micro rental,” service, but with maximal flexibility. If you need a car for only an hour, rent it for an hour and return it to the same pickup location. If you need it for 5 days, rent it for 5 days.  Each rental includes the cost of gas, insurance, and up to 180 miles per day.

According to Zipcar’s website, 10% of the population is expected to participate in car-sharing in the future instead of owning their own vehicles. Car-sharing can not only reduce humankind’s carbon footprint, but it also opens up the potential for more green space instead of parking space – less concrete jungle and more actual jungle.

The other downtown hubs will be located at the Tampa Convention Center and Skyhouse Channelside (with two Zipcars each). On Wednesday April 27th from 9:15-9:45am at the Tampa Convention Center’s parking lot (on the south side of the center), there will be a ribbon-cutting ceremony to celebrate the launch of Zipcar’s new downtown locations. All are welcome to attend.


About The Barrymore Hotel Tampa Riverwalk: Located along the banks of the Hillsborough River in downtown Tampa’s Arts District, the Barrymore is more than just a place to stay but rather a glimpse into Tampa’s unique local arts and culture scene. The 14-story hotel’s prime location on the north end of downtown provides easy access to Tampa attractions as well as the nearby Gulf Beaches.

About Zipcar: Zipcar provides “wheels when you want them,” creating a smarter way to get around the city. Members can drive cars by the hour or by the day, with fuel and insurance included. 


Aviators Sports Pub in Clearwater Gets New Website

postimg18A website can be a very effective marketing tool, and having a mobile-friendly site can be of great help as well,’; stated Kimberly Moore, Creative Marketing Manager at HI Development. In this age of mobile devices, smartphones and tablets that don’t necessarily use standard desktop computer browser, and are solely made for the purpose of accessing the internet (think iPads and other tablet devices), having a site that is designed to display more efficiently, and with the information the user is most likely looking for (location and contact info) presented in a prominent location can help drive business.

Waterworks Bar & Grill in Hotel Branded for Marketing

postimg15The Straz Center’s Best of Tampa Bay returned for its 27th year with the event tantalizing taste buds with the new vegetarian menu samplings from WaterWorks Bar & Grill inside the Howard Johnson Plaza Tampa. More than 40 of Tampa Bay’s best restaurants, caterers and vendors participated in this year’s event which was hosted by the Producers Volunteer Group. Raymond James was the presenting sponsor.

The restaurant and bar inside the renowned hotel showcased new menu items inside brochures which Assistant General Manager Tracy Foley of the Howard Johnson handed out to promising patrons that evening.
WaterWorks Bar & Grill launched a 5-tab Website that Friday before the event for more public traffic and exposure. Adrianne Robert, Creative Web Marketing Manager of H.I. Development, says “We have a lot of signs in the development stage for the outside of the hotel as well as a full year marketing plan in action. Working closely with the Uptown Tampa Council and the Howard Johnson Plaza, this restaurant is exposed to several Tampa residents and employees.” WaterWorks also has social media outlets, including Facebook, Foursquare, Urbanspoon, Yelp and Flickr.

Hotel Management Firm Uses BI Tools for Revenue Management

postimg6.jpgH.I. Development Corporation operates six hotels from its Tampa headquarters, including the Howard Johnson Plaza by Wyndham, the Miami International Airport Hotel, and several Holiday Inn properties. The company relies on the Business Intelligence (BI) tools in Aptech’s Execuvue® solution to manage its hotels by the numbers every day.

“The new travel environment has shortened our forecasting window and this means we are watching each property’s revenues and expenses very closely,” said Victoria Schrock, director of accounting for H.I. Development Corporation. “We use Execuvue to generate reports on the performance numbers for each of our properties every morning. We track expenses per-occupied-room, per-available-room and review many other metrics so we can quickly see if a property is performing as planned. This enables us to take proactive steps to correct potential problems before they become trends. We also identify property teams who are doing a great job and tap them for best practices. Our managers have so much on their plates to ensure that our guests have a great experience. Utilizing a powerful, easy to use BI tool helps them run their hotels with accurate and relevant real-time data, while still providing personal, friendly service.”

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Micros Systems Launched at HI Development Properties

postimg5H.I. Development Corp., a privately-owned hotel management, development and consulting company, recently installed MICROS’s OPERA PMS (property management system) and Web Booking Engine in its newest acquisition, the historic 144-room Carnegie Hotel in Johnson City, TN. H.I. Development plans to extend its relationship with MICROS Systems, Inc. (Nasdaq: MCRS), the leader in technology solutions for the hospitality industry, in its other properties in the U.S. and the Caribbean. H.I. Development represents a dynamic and diverse collection of hotels and resorts. Having determined that centralization of systems was a key corporate strategy, the organization reviewed numerous options. David Callen, President of H.I. Development, selected OPERA PMS as the system that would best promote the business’s larger strategy, while providing the robust functionality that would serve guests and staff alike. “OPERA PMS, along with its Web interface, will enable us to pursue a customer-centric marketing strategy,” explains Bunny Carter, General Manager of Carnegie Hotel. “We want to target our marketing efforts better, and OPERA’s concise reporting gives us easy access to guest information and history. We can analyze our guests’ specific requests and travel patterns, and identify the correct geographical markets for us. OPERA’s advanced technology allows H.I. Development to create and manage a targeted program that’s really effective.”